Kushagr Arora

• Led a team of 3 engineers to improve web vitals, accessibility, UX, build performance, and the pre-checkout experience on Consumer Web.
• Built device-based A/B testing for Web to analyse conversions from non-logged in users.
• Collaborated with multiple stakeholders to establish processes for collaboration and triaging, including code merge strategies, scrums and bug-bash sessions.
• Identified and executed ideas for improving SEO through AI-generated content for 800+ pages, leading to 30k orders per day via organic search.

• Enhanced the Workplace Search user experience by introducing notifications, a content source filter, and responsive adaptive cards.
• Developed end-to-end business metrics logging pipelines for Copilot, used by leadership teams.
• Worked with React, TypeScript, FluentUI, Kusto, Power BI, and Azure Cloud.

• Delivered key experiences, including the Swiggy ONE membership program and coupon application.
• Improved E2E code coverage from 42% to 78% using Cypress and Storybook.
• Enhanced developer experience by migrating services to an in-house CI/CD pipeline built on AWS.

• Developed a centralized platform to manage campaigns and advertisements across Airtel platforms, including the Airtel Thanks app, desktop sites, and Wynk Music.
• Took full ownership of the web SDK (Ad-hawk), A/B testing features for content, and user-level frequency capping for consumption.

• Migrated the CarIndigo website from Laravel to React with server-side rendering support.
• Delivered a progressive web app for CarIndigo with minimal code.

Guru Gobind Singh Indraprastha University, New Delhi